![]() ![]() ![]() Path #2: This was the main conversion path that walked visitors through the creation of an actual persona.Here we provided a brief intro to what a persona is, followed by a beginner's guide to walk them through how to conduct persona research. Path #1: This conversion path was designed to help those who were just getting started with personas.When we took a look at the tool's organic performance, we found it was ranking for a variety of buyer persona-related terms - from "what is a persona" to "buyer persona templates." To ensure we met the needs of everyone that discovered the tool, regardless of their intent, we split the tool into two parts: Make My Persona was a tool that we launched several years ago and made the decision to update this year. Here’s how each of those rebuild objectives shook out within the tool itself: Offering a solution for everyone. We over-invested in making it the best it could be for the end user and it was starting to show. People were upvoting this tool because it was simple and engaging and entirely free. We referred to this bulleted list as our “rebuild objectives” and they all had one thing in common: they solved for the user. Make the avatars more diverse to better represent all people.Encourage collaboration and customization.Reduce friction in the conversion process.We had a kickoff for the project back in May where we drew up this list of improvements we wanted to make to the existing tool: The Hidden Success Ingredient: Over-Investing in the User Experience And after tracing back the steps we’d taken to get here, it became clear why we’d been so successful. I was proud of it for a lot of different reasons, so I decided to focus on that instead. This tool was unique, helpful, and visually stunning. I silenced that internal dialogue quickly. Did we deserve this recognition? Was this a mistake? Suddenly, I could feel the imposter syndrome monster bubbling up again. I asked no one to upvote it - in fact, I didn’t even tell anyone I’d posted it yet.I failed to have one of the Makers post a comment to invite feedback.I didn’t have all of our Makers in order before launching.Quality screenshots of the tool’s experienceīut I also missed a lot of opportunities:.We had a great explainer video heading up the gallery.Though, the listing did check a lot of the launch “best practices” suggested by Product Hunt: I’d launched a couple of lead generation tools on Product Hunt in the past, but our strategy still needed refining. I’ll be the first to admit that I wasn't as strategic about the launch as I could have been. They’d researched the best time and date for launching. From what I could gather, this wasn’t something that was supposed to happen by accident. In an attempt to understand exactly how we landed ourselves in this situation, I started reading articles from other teams that had seen success on Product Hunt. We were topping the charts and new upvotes were being tacked on by the minute. I rushed to the site to confirm and was delighted to see that my single upvote had grown into nearly 200 upvotes overnight. Though, I can confidently say that the Friday morning after our launch brought about my favorite surprise yet: A Slack message from my colleague claiming that Make My Persona had been featured as the #1 "Product of the Day" on Product Hunt. This means I often wake up to surprises from the designers and developers I work with - from updated wireframes to development progress to reimagined solutions for project blockers. The great thing about having team members in Dublin is that they are up and at it hours before we’ve had our coffee here at HubSpot headquarters in Cambridge, MA. Make My Persona: The #1 Product of the Day It has been a long few months - and even a longer few days. ![]() I gave the listing a courtesy upvote from myself and closed my laptop. ![]() So I pulled up Product Hunt, spun up the tool details, and set it free for the community to have at it. And that’s when I knew it was time to spread the word a little further. The feedback started to roll in almost instantly … and it was positive. Nonetheless, I proceeded with caution as I began green lighting the promotion plans we’d put together.Įmail? Check. We’d been hard at work on the project for months and were all in agreement that it’d shaped up to be something uniquely valuable - something different than we’d worked on before. Back in August, my team and I released a totally revamped version of our buyer persona tool, Make My Persona. For me, these nervous feelings are still fresh. ![]()
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